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Collection, Use, and Disclosure of Personal Information

Categories of Personal Information Pharos Computing has collected from or about its guests in the preceding 12 months

  • Identifiers (e.g. name, mailing address, email address, phone number, account password, or other contact details information you may provide to us)
  • Purchase and order information: billing address, shipping address, together with purchase details (products, color, size, quantity, price), methods of payment and/or any communications we have received about your order or purchase
  • Payment information (e.g. name, card issuer and card type, credit or debit card number, expiration date, CVV code, and/or billing address)
  • Information you provide about a third party (e.g. name, surname, address and contact details of recipient for delivery of goods or services (such as sending a gift or virtual gift card), if different from yours
  • Preference information (e.g. your account settings including preferred store, your wishlist, contact channel and types of services/offers that interest you)
  • Other voluntary information (e.g. any voluntary information you may provide us in the course of your interactions with us, such as by sending an e-mail through our Website and/or to the addresses indicated in our Website or by calling, e-mailing, texting, or chatting online with our Client Service team and/or store staff or by responding to surveys or competitions)
  • Sensitive personal information (e.g. such as your driver’s license number, state identification card; precise geolocation – if you permit us to obtain your precise geolocation; your race, your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account)
  • Internet network and device information (e.g. IP address, internet provider, operating system and browser used, domain names of the computers you use to visit our Website, type of device, such as laptop or smart phone, log files, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user’s operating system and computer environment, and/or device cookie settings and other device details, such as MAC address)
  • Information automatically collected from your browser, including through use of the Facebook or other tracking pixels (when you use our website, some data is automatically transferred from your browser to our server, including your browser type, operating system type or mobile device model, viewed webpages, form submissions, purchases, links that are clicked, the keystrokes typed, movement of the mouse or pointer, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Website, the amount of time you spend viewing or using the Website and the pages visited, the number of times you return, or other click-stream or site usage data, and emails we send that you open, forward, or click through to our website)
  • General geolocation data (e.g. latitude or longitude)
  • Audio, electronic, visual, or similar information (e.g. recording of guest service calls)
  • Inferences drawn from any of the above (e.g. preferences, characteristics, and demographic, lifestyle, and purchase intent data to create a profile about a consumer)
  • Legal information (e.g. fraud checks or flags raised about your transactions, payment card refusals, suspected crimes, complaints and/or claims)
  • Social Media Information (e.g. if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location)

Categories of Sources from which Pharos Computing has collected Personal Information about guests (for more information, see the “How is personally identifiable information collected section” of Pharos Computing’s privacy policy).

  • You (e.g. in our stores, through Guest Relations, or in the course of using pharoscomputing.com, including the online chat)
  • Our website or app technology’s interaction with your browser or devices
  • Data Providers (many of which draw information from publicly available records, phone directories, US postal service records, and other sources)
  • Social Media
  • Other third parties (e.g. police, crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives)

Business or Commercial purposes for which Pharos Computing has collected, used, or shared Personal Information about guests in the preceding 12 months (for more information, see the “How is the collected information used” section of Pharos Computing’s privacy policy).

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
  • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Undertaking internal research for technological development and demonstration; and
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
  • Registering you on our website and managing your online account profile
  • Subscribing you to our newsletter service
  • Improving our website, products and services, customer service, and customer shopping experience
  • Ensuring our website and app technology work properly with your device and make sure you can see and use our intended website and apps on the device you are using
  • Providing offers that may be of interest to you
  • Creating a “session replay” of your visit to our website
  • For analytical and demographic purposes

Categories of Third Parties with whom Pharos Computing has shared your Personal Information in the preceding 12 months

  • Our affiliates
  • Our service providers, including our private label card issuer
  • Our joint marketing partners
  • Social media networks
  • Third-party marketing partners
  • Government entities, including law enforcement